Suggested ad rates are calculated based on a variety of factors that may include item attributes, seasonality, past performance, and current competition for each of your listings. Tailored to each of your items, suggested ad rates are designed to help you stay competitive while finding an optimal balance between performance and cost. We recommend promoting these first by taking advantage of the items that have a “Recommended” tag next to them in the campaign manager when selecting listings to promote. We have handpicked listings that may benefit most from Promoted Listings Standard.
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